Track Social Engagement and ROI with a Landing Page

by Zac Johnson · 0 comments

With so much focus on social media and content creation, we often forget about what matters most — engagements, conversions and revenue. You can write all the content you like and have millions of followers, but if none of that is resulting in any new business, it’s all pretty pointless.

Guest blogging is another area that gets a lot of focus, and depending on the sites you are writing for, it can also lead to a big waste of time for yourself and your business as well.

In this article we are going take a look at how using a landing page with your social media, content creation and guest blogging efforts can let you know whether or not you are wasting your time.

Landing Pages are the Path to Glory

Yes, if you didn’t know already, landing pages are the difference between running a successful ad campaign and just throwing month out the window. If you aren’t already familiar with landing pages and how they work, be sure to check out this what is a landing page guide.

Affiliate marketers have been using landing pages for many years now, as it’s simply the best way to pre-sell an audience before sending them to the main advertiser page to complete an action.

To best explain how landing pages work, we can consider how an affiliate marketer might best promote an online dating campaign. Versus sending traffic directly to the main registration page of a dating site, it would be more effective to target your demographic audience and then create a unique landing page just for them.

WP Landing Page

A good example of this would be if you were planning to run a contest to give away a vacation to Mexico (through the landing page above). Before running your ads to a random audience, you could first target your audience through Facebook Advertising based off anywho who is interested in “Mexico” or likes to “Travel”.

Another example of how landing pages are often used for demographic targeting, can often be seen on dating lead generation forms. Again, instead of going after a general audience, it would be better to target single men living in California, with a landing page that had a headline of “Single Ladies in California Looking for Single Men”, while also showing a few single ladies on that page.

Long story short… it’s all about targeting your demographic audience and providing them with the best pre-sell and information possible.

How to Use Landing Pages with Social Media and Content

Now that you know how the concept of landing pages work, it’s time to think about how you can be using them within your own content and through social media. The goal here is so you can track the performance and ROI of what you are currently putting out there.

To get a better idea of how to implement each of the landing page examples below into your social media efforts, take a quick look at these previous social media campaigns here.

Social_Media_Marketing_Campaign_Examples

Here are a few ideas to help you get started.

  • Schedule out specific social updates across each platform (Facebook, Twitter, Pinterest etc), each with their own unique landing page, and compare their clicks and signups numbers.
  • At the end of each article or blog post you write, have a call to action or give something away. Track this method with a unique landing page for each article or bonus you are giving away.
  • When guest blogging on other web sites, don’t link directly to your main site. Instead you should include an author bio that has a call to action and getting people on your mailing list. Again, a great way to get real numbers on what’s working and what isn’t.

No matter what methods you are currently using to drive traffic an awareness to your sites, you should be tracking your results in the process. Landing pages are easy to create, duplicate and track on all levels.

Put these actionable tips into play within your social media outreach and content creation and you will have a much better idea of what’s working and where to spend more/less of your time and effort.

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