The Entrepreneur and Change

by Valentine Belonwu · 3 comments

Change is inevitable and sometimes, it comes unannounced. It has caught so many small businesses unawares and it’s so powerful that it can crush businesses that take it for granted. How often do you take it for granted?

Economic recession has become the new normal today. Employees lose their jobs, incomes decline, industrial production slows down, rate of consumption slumps and businesses crumble. In the same vein, while some entrepreneurs suffer the consequences of the recession, others experience significant increase in revenue. These successful entrepreneurs only do one thing- they know when change approaches and they prepare for it.

However, the sign of recession is not the only indicator that change is about to occur. The world has evolved into a global village with new technologies springing up every day. New gadgets are invented to make business more flexible and fast. Many business operations have gone electronic, eradicating the use of huge structures and systems for storage and implementation. Not all businesses adopt new technologies and this is not the way to go. It’s just like being in this century without having a web presence or being active in social media. Your leads and connections will definitely be cut down to half.

The crazy thing about change is that it forces you into a corner if you are unprepared for it. Take for example a company suffering form a recession- they automatically cut down on expenditure, revenues will decline and hiring of employees will stop. This is the automatic response to a recession but you do not have to experience it if you are prepared. So how do you prepare for it? The first step is to know what it is.

What Is Change and How Do You Manage It?

There are various definitions of the concept of change. In simple terms, it is the transition of individuals or organisations from one state to another. Project management defines it in an entirely different way. Change doesn’t occur as a whole but in different aspects referred to as organizational changes. Change management can only be successful by knowing these organizational changes and how to implement them.

Is It Time For You To Change?

You can only know when change is due by studying your market and your business as a whole. Most times, change does not involve transforming the business entirely but just an aspect. Adjusting with the times might just involve changing your business model to suit the new developments. You will need a microscopic view of the market as well as review your products, services and customers.

What Happens When You Don’t Change?

As stated earlier, there is an automatic response to change, especially when you are unprepared. When you fail to restructure your business model and operations to what is required to survive at that time, the only direction you would be headed is downwards. The bad thing is, you not only suffer for it but also put your employees at risk of unemployment. Many of them get laid off and for those that are left; their benefits are cut short, if not totally removed. Big businesses are equally affected and knowing the consequences of poor change management should set you in the right direction.

How Do You Recover From a Breakdown?

What happens when you are adversely affected by the recession and think that all hope is lost? Well, you can either give up or choose to recover. But recovering doesn’t mean starting your business afresh the same way you did it before. There are specific qualities you need to imbibe as well as strategies to implement. Recovering from a major recession would definitely give you some leverage, especially when it raises its ugly head again.

The world is changing fast and so should you and your business. In order to respond to change, you will need to be flexible. Being stagnant and following the status quo is not always the best for your business. The most successful of entrepreneurs know when to follow laid-down principles and when to be creative. You should learn and do the same.

{ 3 comments… read them below or add one }

Ileane July 12, 2012 at 9:51 am

Hi Valentine, this is a very smart idea. If businesses don’t adapt to change they will be stuck and sometimes they will even fail. Technology has changed the way businesses promote themselves and even print newspapers are slowly going out of business because of the internet and social media.
Thanks for the post.
Ileane recently posted..How to Survive the First 4 Weeks of BloggingMy Profile

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Valentine Belonwu July 12, 2012 at 2:33 pm

Hi Ileane,
You have said it all, Thanks for your comment 🙂

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Chris Halcon July 20, 2012 at 9:15 pm

Great post, Valentine. The economic recession has led to a new breed of entrepreneur: the “accidental entrepreneur.” This new breed of small business owner started their companies purely out of necessity, rather than a lifelong dream of being their own boss. Here at Symantec, we recently conducted research with Forrester Consulting to understand the differences between these businesses born of the recession and those founded prior to 2008. The research found that accidental entrepreneurs are agile and tech savvy, reacting quickly and taking advantage of changing conditions in the marketplace, which allows them to gain the upper-hand on their competition. One of my colleagues likens these accidental entrepreneurs to “velociraptors” because of their agility and battle-tested business prowess and they are loaded to win in the market. They are bullish about growth too with most expecting to double their employees in the next two years and increase revenue by 10%. Here is a great article from Business News Daily discussing accidental entrepreneurs: http://www.businessnewsdaily.com/2688-recession-accidental-entrepreneurs.html.

Chris Halcon
Symantec

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