Do not let the scrappers ruin your content marketing strategy

by Michael · 1 comment

Content marketing is the new poster boy of online marketing. In fact, a successful online marketing campaign is unthinkable without robust and compelling content. It is good for the customers because they are likely to get well researched information without spending a penny and it is good for the advertiser as well, because it helps them draw maximum exposure for their brand. But as you know with great rewards come great risk. Yes content marketing despite having so many benefits, has some serious shortcomings. It can backfire if your content is stolen. And if the lady luck deserts you, you may even see that your website is getting out-ranked and out-witted by the scrapper websites. So, does this mean that you will do your work and the scrappers will be enjoying the benefits? Definitely not; there are certain things that you can give a try to put a stop on this:


Google Alerts: Let us imagine that you publish one or two great content in a week. If that has been the case, Google Alerts can help you stop the online miscreants from stealing your copy and get benefitted. The steps are quite basic. All you have to do is to put the name of the published post into the search box query and then choose “Everything” from the “Result Box” option unless you are 100% confirmed of the source. And then set the alert frequency. It is that simple. Now, whenever Google finds a post that matches the search query that you have put in, it will send you an alert. But this tool has got a small chink in its armor.  It will send you result based on the top 20 search engines results for the web and for top 10 search results for the news page. So that means, if the scrappers site fail to make to that high, you are not going to get any information about them from this tool.

Blocking Scrappers: Scrappers usually get to know about the posts that are made live on your website via the rss feed. So, the best way you can get them blocked is by tracking their IP address and then copying the following tag in the .htaccess file:

RewriteEngine on RewriteCond %{REMOTE_ADDR} ^**.**.***.** RewriteRule ^(.*)$ http://yourwebsite.com/feed

File DMCA: This one is pretty serious. If you find that ever after blocking the IP address of your website, scrapper websites are still ranking high, you need to file a DMCA complaint with Google. This thing involves some simple steps:

What is stolen: Describe what is stolen. If you have one or two pages stolen by your competitors, just copy and paste the URLs of your website in this section. However, things may be a bit complicated if large number of pages is being copied. In that case, you may need to create a Spreadsheet in Google Docs and then paste the URL in this section.

Mention the Site Violating Copyright Law: You need to mention the sites that are copying your content. If several sites are doing the same thing, you need to mention them and have to explain how they are doing this.

Share Your Contact Details: Specify your contact details carefully so that they can get in touch with you in case of some confusion or something like that.

Once done, you need to put your signature and then you are done.

Trackback: If your website is running on WordPress, you set the trackbacks on. Trackbacks are the links shown at the bottom of the post and this let you track how many people have linked to your article. 

Michael Evans is passionate about online marketing and he is currently associated with insidershostreview.com, where you can find honest iPage Review.

{ 1 comment… read it below or add one }

Fabrizio October 17, 2012 at 9:35 am

Hey Michael, these are valuable tips. Content scraping is every blogger’s worst nightmare, and as a mass will always be something of great concern. I’ve had to take action several times with newbie blogger particularly who scrape content, usually because they don’t know any better. I particularly liked the tip on how to track IP’s of content scrapers, thanks.
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